Exhibition "Not Fit for Marketing – Farm Women Beyond the Idyll"
As part of the communale oö 2026 programme, Gmunden puts women centre stage: rather than grand historical narratives, female perspectives take the spotlight – from "history" to "HERstory".
On display are photographic works about farm women and rural life worlds, far removed from classic advertising and image-making. The focus is on images that were sorted out, overlooked, or never published – because they were too honest, too imperfect, or simply didn't fit the marketing.
Summary generated with artificial intelligence
Source: traunsee-almtal
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